I’ve been invited to try out and review a new tool for digital communication and marketing professionals called Finder, by Buzzoole. Of course I had to say yes, as anything that will make my life easier as a professional in that field, is always welcome. So here’s how it works:
First you will need to sign up, of course. Once you’ve done that, you can go straight to the search page and start finding who you’re looking for. It’s that easy. Whether you’re a social media professional or a blogger, this tool might become really convenient. I can see how useful it can be if you’re organizing a campaign or a blogger outreach program – you can find all the right people you should be talking to, at the click of a button! If you’re a blogger, you’ll also know which people or brands to follow, and possibly end up pitching to.
I did a search for content marketing and got quite a few results. Then, I requested the report and had to wait a few hours for it. Once it’s ready, it’ll show on “Your Reports” section and you can download the pdf file to your computer. Here’s what the content marketing search report looks like:
As you can see, it is quite detailed and has a lot of useful figures, as well as links to the person or company’s presence online – if you click on the social media icons it will take you straight to their profile. You can start following and interacting straight away!
Influence is a very difficult thing to measure and a lot of people end up looking at the wrong metrics when making decisions. I am of the opinion that just numbers on social media are meaningless if you don’t talk to anyone or no one talks to you. However, as a tool to gauge what might be out there, I find it to be fairly useful, as it saves you from having to perform those searches yourself, manually. I know how long it does take, I’ve done it myself!
I have a 40% discount code for my readers, should you want to purchase any of their plans – vTlYgQMe2x – just enter it at checkout!
Have you tried it yourself? What are your views on influence measurement? I’d like to hear all about it!