Browsing Tag



Loafun x Hello The Mushroom giveaway

January 22, 2014

I can’t say no to any potentially interesting and creative project and that’s what I saw when I came across Loafun. The website is the brainchild of a team of enterpreneurs from New Delhi who after seeing a friend decorate and wear his Converse shoes, realized this was an idea with great potential and started working on it a year and a half ago.

The website has grown from offering only a few set designs to allowing users to upload their own artwork and have them hand painted onto the shoes. It’s been on for 6 months and is now also getting active in the retail industry in New Delhi. Currently Loafun offers canvas shoes but will be expanding the collection to leather ballerinas and pumps. Exciting!

The website is extremely easy to use and straightforward. All you have to do is upload your design following the instructions on the page and wait for approval. Once it is approved, it will be hand painted onto the shoes and should reach you in a short period of time. I was surprised at how quickly my shoes were produced, I must say. Watch this fun video, as it does explain everything very clearly.

Loafun would like the world to know about his shoes and idea and that is why they are reaching out to bloggers such as myself, to show the potential of this fantastic idea. You, my dear friends and readers,  will be the ones benefiting from this as I am giving away the Hello the Mushroom shoes to a lucky participant!

The shoes presented are one of a kind and designed by yours truly. They are a UK size 6/ EUR39 and it’s really easy to enter the giveaway, just follow the instructions on Rafflecopter – you can earn two entries entry per action, one per comment. If you perform all the actions, the more chances you will have of winning, so get clicking and good luck! This giveaway will start today the 22nd of January at 12AM and end on 29th of January, 12 AM (London time).

a Rafflecopter giveaway
PS: no payment has been received, the shoes have been provided by Loafun for giveaway purposes. 


Rainbow Club Shoes

December 2, 2013

Last week I was invited by Rainbow Club to attend an event in London, to design a pair of shoes for my Alter Ego. Rainbow Club specializes in bridal shoes and accessories and now have available The Colour Studio, where you can have any pair of shoes from their selection dyed to the colour of your choice. That got me intrigued.

The best Christmas tree in the whole world has shoes all over it.

We were all given a Colour Studio apron so we wouldn’t get our own clothes dirty and were invited to check out the embellishments available for our shoe.

After that we had to pick a colour (or colours), which had to be mixed especially. I picked a dark red as I already had an idea of who I wanted my Alter Ego to be.

After trying the colour on a bit of satin I decided it was good and proceeded to decorate my allocated shoe.

There was a competition for the best 3 shoes. I didn’t win but nevertheless I had a lot of fun! I enjoy trying out new things and this was a really good experience.

I also got to meet Diane Hassall, who is the head of design for the brand and learned that she has 25 years experience in the industry, which is quite respectable, I would say. I will be interviewing Di about her career and experience at a later date so stay tuned!

We called these rabbit tails as that’s what they looked like. I have no idea what they are called in reality. They were used to paint the shoe, after dipping it in the dye.

Here is the end result. Have you guessed who my Alter Ego is? Her name is Gigi and she is a flapper, partying away in the New York speakeasies during Prohibition. She likes to dance, drink bootleg booze and listen to Cole Porter.

I also got to pick a pair of shoes to bring home with me and I chose what I call Barbie shoes – pink and sparkly! They are the Desario model, dyed in light pink. I can’t wait to get an opportunity to wear them!

This is what I wore for the day: Turban – Lomography shop in Lisbon, Boyfriend Cardigan – Zara Lefties (outlet in Portugal), Stripy T-shirt – Zara, Cocktail Ring – Matalan, Black Velvet Dress – Thrifted in Florida ($1!), Lips Belt – Zara (on sale), Tights – Primark, Boots – Beau Coups (via Ebay)

Bonus: the Christmas lights at Regent Street in London.

I hope you enjoyed this, I know I did. I am joining the party over at The Style Crone for another Hat Attack as well as Patti’s Visible Monday!

Edit: Also added to Pick Me Up at Spy Girl! Get sharing!



Meet and Greet – Kristian Bjørkelo, writer

May 15, 2013

I met Kristian on that lovely day in London (remember?) through mutual friends. I promised him a Hello Kitty for his collection (we are HK kindred spirits) and stayed in touch via Facebook. Staying in touch is a light way to put it as we talk almost every day. He is not only a dapper looking gentleman in a long beard and three piece tweed suits but is also in possession of a very quick wit and a sense of humour very similar to my own. He makes me laugh very frequently and I think that’s one of the reasons we get along so well (that and the strange fascination with cute Japanese cats with no mouth). On our frequent talks he mentioned that one of his recent publications has been a book about Norwegian bloggers called “Give me a stage!”. Although reading it will be impossible unless I learn Norwegian, I thought it might be interesting to share some of his views on blogging and his book on here. Who knows this will help create a demand for a translation into English?

Photo by Ida Sekanina

1 – What’s your main area of expertise?

I’m a folklorist, and my interests vary from internet culture to political extremism, and everything in between. I have a hard time settling for any one subject. I think this confuses people around me more than myself, though.

2 -what made you want to write about Norwegian bloggers?

Because I am one of them, and we’ve had a lot of fun. The thing about the internet is that it is far more ephemeral than you might think, things don’t stay online forever, and this is particularly true for cultural phenomenons. Blogging has changed a lot in Norway over the last ten years, in ways far different from what people expected. And also in different ways than blogging all over the world. The political and debate-oriented bloggers didn’t really become the powerhouse we have seen in other countries. Norway’s most popular bloggers are teenage girls who are paid to write about make-up, and use the money to fund plastic surgery. So I wanted to give a voice to some of the bloggers that may have been overlooked, to tell part of the story of Norwegian bloggers. About the bloggers who became authors, column-writers and politicians. So I called around and asked if they wanted to contribute, and luckily several of them wanted to. So my job was first and foremost to knit it all together.

3 – What kind of perspective do you offer on blogging on your book?

 I may have answered some of that above, but mostly I’m personally interested in how blogging allows one to take the stage, and assume not just a role, but an identity. Like much of social media, and the internet in general, it allows for people to develop their identities, to evolve them and find out who they are, who they want to be, and who they want people to think they are. People don’t get to know the whole me by reading my stuff, they get to know the parts of me that I feel are worth knowing. And as someone who writes under a pseudonym, and as a character, I find this very fascinating.

4- as an attentive observer and participant of online activities, what are the main differences you see now in blogging as compared to 10 years ago?

For Norway the biggest change has been the change in demographics. The Norwegian blogosphere is totally overwhelmed by young girls writing about make-up, fashion and whatever they had for breakfast. There’s a constant struggle to be the most popular blogger, and the best paid blogger. Commercial forces, whether it is clothes lines or mass media has meddled a lot in these young girls’ lives. Intervened in their process of finding out who they are, and I don’t know how healthy this is. Compare this to Norwegian blogging just a few years ago, when there were a lot more vibrant debates and meta-blogging going on. Things change. Facebook and Twitter is an important part of that change. A lot of the stuff that you would blogg ten years ago is now discussed on Facebook and Twitter. When I write a blog post I get 10-20 comments on Facebook, and none on my blog. Add to that, all the shares on Facebook where I’m not able to answer comments or participate in a discussion. That’s just the way things are.

5- Any ideas on trends for the future?

I have no idea, I don’t have ESP. What I have noticed however is that a lot of these young girls have started to show more skin, and use professional glamour photographers to attract more readers. Again, I don’t know how healthy this is. Also, I think you’ll see new forms of blogging develop. We see this already, Twitter, Tumblr, Instagram all of these formats developed from “blogging”, and we’ll continue to see new ways of sharing, discussing and taking the stage online.

6 – Do you have any Norwegian style blogger you would recommend?

I would recommend my dear old friend Barbro Andersen