Browsing Tag

Shop Floor Whore

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Meet and Greet – Siobhan from Shopfloorwhore

January 29, 2014

I am very much drawn to colour and texture and as soon as I saw the clothes Siobhan brought to the ASOS Marketplace and Swap Shop event, I knew this was a brand I wanted to know more about. I was very pleased to find that Siobhan is really nice and approachable and was happy to give a few moments of her time to answer a few questions. What a doll! It’s a good thing she did as I am sure some of my readers will go bananas over her clothes… Won’t you just have a look?

1 – When did you start Shopfloorwhore?

Shopfloorwhore started in 2012 and initially began as a headwear label, but last year I designed and produced our first women’s wear collection.
2 – Your designs are really unusual, how do people react to them?

Its a real mixed bag, but the thing with SFW is you either get it or you don’t! If you get it, you love it, and if you don’t well you are missing out 🙂


3 – Who inspires you at the moment?

My girlfriend Tina, she is the coolest babe I know!

4 – If you could dress any of the famous club kids of all time, which one would you pick?

She picked me!! I nearly died of happiness when Princess Julia was spotted at the V & A / Meadham Kirchhoff retrospective in a sequin turban from Shopfloorwhore. Basically I can die happy now 🙂 On the subject of club kids, I have a mini crush on new gen Club Kid Nicky Ottav (http://instagram.com/nickyottav) If you don’t know him, check him out, he is a mega babe and someone I would love to work with!


5 – What’s the perfect soundtrack for your clothes?

Bubble gum 90’s pop with some acid house elbow throwers mixed in for good measure.
6 – What is your vision for the future of Shopfloorwhore?

I want SFW to continue to grow and develop, but honestly I don’t know where we will end up, and thats the most exciting part for me.


7 – What can we expect to see happening soon?

Its a really exciting time for Shopfloorwhore, I am headed off on a 3 month tour of Asia at the end of Feb. Hitting Malaysia, Taiwan, Japan, Hong Kong and Bangkok and meeting some really exciting people – including stockists and buyers that I have been in talks with for some time. It really feels like this is the beginning of the next big chapter.

As well as taking the brand international, I am totally focused on making my new website (www.shopfloorwhore.com) a multi functional, destination. Where as well as buying you enter into a whole other world – one where faux fur and kawaii inspired headwear sits alongside flouro graphics and twisted takes on contemporary imagery. I am obsessed with the power of social media and the fast and furious stream of inspiration it throws up. I want my site to be a moving mood board and outlet for my vision of fun and accessible high fashion.

– Shopfloorwhore is about to go international, and its going to be a mega ride so make sure you stay tuned, you can follow all the lunacy and see SS14 drop over at www.shopfloorwhore.com
#TurbanTakeover #ShopFloorOnTour

Thank you Siobhan for being so nice. I’m sure we’ll be very excited to know what will come of the SFW Asian tour! And now go take a look at the Shopfloorwhore website, you’ll be amazed!

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ASOS Swap Shop

January 13, 2014

Last Saturday I headed down to London on more time, for the first ASOS Insiders event of the year, this time a clothes swapping event, with talks about ASOS Marketplace and some of its vendors.

The premise was simple: you had to bring up to 3 good quality barely worn or unworn items, to swap with your fellow bloggers. There was also a selection of ASOS samples available for grabs. We were asked to fill in a tag for each item with our info and details about the clothes and place them on the rails. After that we were given some time to wander around and see what we liked. I put my eye on a few pieces and when the time came we all went for it. It was all very civilized and all of the 3 pieces I picked were on my ‘watch list’. After that we were told to just grab anything we wanted as they didn’t want any clothes left on there. I ended up picking up a few more items and came back with more than I brought in. Result! This was my first clothes swap event and I really liked it. I hope I can attend more during the year, as according to my resolutions, I’ll have to, if I want new clothes.

The talks about Marketplace were very informative – I had never really considered selling stuff on there but now I think it’s a really good idea. It’s better than Ebay because you can list up to 100 items, for a fixed price and you don’t pay anything to do the listing, only a commission when you sell something.

The first talk was by ASOS Marketplace’s very own manager, followed by Amy from Mod Dolly (what a surprise!) and Steve from House of Jam. The talks by the vendors were extremely inspiring and we could see how their businesses have been steadily growing organically.

As the event started early we were treated to breakfast and later a light lunch that was very delicious! I loved the mozarella and tomato skewers. Nom!

Sarah from A Million Dresses looked really cute in her Mod Dolly tartan dress and her apple shaped wicker bag but what really caught my eye were her nails. How sweet are they?

Laura from That’s so Yesterday, Siobhan from boutique Shop Floor Whore and yours truly showing off our crazy phone covers. We were clearly the colour brigade of the day.

I was fascinated by Shop Floor Whore goodies – reminds me a lot of the 90’s rave and club culture, what’s there not to like? A totally fun explosion of colour and glitter – right up my alley. More on Shop Floor Whore soon!

Mod Dolly’s rail at the event, with some of the items from the current collection, one of them my lovely dress that I wore on Christmas Day in Marrakech.

Here I am, posing for an outfit photo with Lucy from Lucy Loves, who I had already the pleasure of meeting at a previous event. She is so nice, I hope to hang out with Lucy again really soon!

(What I wore, in case you are wondering: Beret – Betsey Johnson, Cardigan and long sleeve black top – Primark, Dress – Sonia Rykiel for H&M, Pencil Scarf and black socks – H&M, Shoes – Portuguese designer Filipe Sousa at Eureka Shoes)

After the event Amy took Laura and I back to Dragon Castle for some dim sum. Delicious!!!

The lovely Charlotte from Crave Green Velvet made a video of the event – with great music to go along with it too (M83! Love them!). Make sure you watch it.

Thanks ASOS for organizing another fun event. We Insiders are truly spoiled!

(I’m adding this post to Patti’s Visible Monday, as it is outfit sharing time!)