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La Roche-Posay


If you care for somebody become a #SkinChecker- La Roche-Posay

March 27, 2015

Last week I was invited to come and see the launch of a very special campaign by La Roche-Posay, in the battle against skin cancer. Skin cancer is a silent killer but if caught early is highly treatable. This is the premise behind the new campaign by La Roche-Posay, that if each and everyone of us becomes someone else’s skin checker, we can all help reduce mortality. There were dalmatians, manicures, instagram photos, cocktails and a lot more happening!

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