Dookielicious is a lot of fun!

May 17, 2012

My friend Lala from Oh-la-lali once sent me the link to Cat’s blog saying “I just found this girl’s blog that I am sure you will like”. And you know what? She was right. Cat’s page From Someone In Love has a great mix of personal style, design, illustration and cute and inspiring editorials. And not only that but I later found out that she is also a very talented clothes designer! Recently her Misaki collection lookbook was unveiled on her brand’s Dookielicious website and it is so cute! 

I wanted to share these on my page because I like them all so much but I also thought it would be interesting to have a little insight on how they are created and produced as I am always curious to know about other creative people’s processes and ideas. So I shot a few questions to Cat and here’s what I got back.

When did you create Dookielicious?

Dookielicious began in 2007 when I was in college. It was created by me and my boyfriend (now my husband).

Where did the name come from?
The name comes on the one hand, the character of Dookie, the green dog which is our mascot and which had been created by my husband as a kind of personification of his identity as a designer. On the other hand I always identified myself with a very sweet world and “candy”, we  joined our personalities and we got the Dookielicious name.

What is your favorite item ever?
This question is very difficult … In addition to the pieces shown on the “mini-collections” also produce many more as a personalized service, and these are always special. I would perhaps highlight the dress I made for Luisa Sobral (a Portuguese singer). It was really beautiful and completely in tune with her identity and the music she makes.

What is your favorite part of the current collection?

Maybe the skirt with the kitten patternDespite the simplicity of the cut, the Japanese fabric and bow detailing makes it unique.

How did you arrive to the concept of your latest collection and what is it?
My favorite doll – Blythe – was the starting point. I wish this collection had in essence the idea of ??dressing a doll. Japan was a reference that followed quite naturally, not only because Blythe originated in this country, but because I’ve always wanted to explore the aesthetics of the Lolitas of Harajuku, who look like living dolls. Hence the bows, the candy colors and presentation of the collection, as if the character Misaki was being photographed in the street, as it is common in this Japanese neighborhood.

Do you make everything by hand or do you have it manufactured in a factory?
I do everything by hand! Starting with the research, design, and manufacturing of the patterns, it’s all done by me. For that reason each piece is special and unique.

What are your goals for the future?Continue to do what I like with the same dedication and love.

 Any advice to anyone who is thinking about creating their own brand? – Things you’ve learned that you wish someone would have told you before 🙂

I can say that Dookielicious taught me to be patient and to wait. Nothing happens from one day to the other, especially when the investment is minimal. But if we believe in something with our hearts and it makes us happy, we are on track.

Here are a few images from the current collection, Misaki:

Shop for it here!

You can follow Cat’s blog here, shop for cool Dookielicious clothes here, watch funky videos of the collections here and like on Facebook too! Or else….

Do you have a small business? Would you like to share your work and how you’ve made it and be featured here? Just drop me a line on the comment box!

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  • Reply Cat May 17, 2012 at 13:27

    Ficou óptimo!! :)) Obrigado Sara!

    Um grande beijinho*

    • Reply Mrs. D May 17, 2012 at 16:55

      Fico muito contente por gostares!

  • Reply Oh la la li May 18, 2012 at 20:38

    Adoro o blog da Catarina! (e este post faz-lhe justiça)

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