Pure London overview

February 14, 2014

Last weekend I attended Pure London, the UK’s main fashion trade show, where brands and designers show their wares to potential buyers and stockists. It’s a professionals only event and I was invited to come and see what was going on by Mod Dolly, who was showing AW14/15 at the New Brits section, supported by the UK Trade & Investment. This event was held at the Olympia and saw thousands of people come and go.

Mod Dolly’s lookbook for AW14/15. I’ve seen the whole collection and trust me, there are some yummy pieces in it! Here’s a sneak peek. Ssshhh, don’t tell anyone.

Bicycle print and sequins – my eyes always get drawn to these things!

Bursts of colour everywhere.


Pure London

The most unusual shoes in the whole show by Julian Hakes. Shoes designed as a work of engineering/ architecture. I’d love to try them on.

Met two lovely ladies for the first time – Adora from Adora Mehitabel and Tara from The Style Rawr. We all did a fun photo at Blogbranch‘s photobooth.

<b>My favourites:</b>

There were a few Portuguese brands showing their wares at the event and my favourite was Ruga – lots of colour and the boots below: both of them are gorgeous, the glitter and the furry ones…. and I was told they had them in more colours. Oh dear… there goes my bank account…

Snarling lips by MissCo Girl – attitude! Taking the lips purse to the next level.

Olivia Burton‘s vintage inspired watches.

Thanh Cong Vu Studio – We’ll be hearing more about this up and coming designer. His gowns are absolutely gorgeous…

My absolute favourite bag of the day- The cat bags by Larissa K. I will have to own one. Not only they are cute but they’re also versatile, as you can exchange the flaps! What a great concept and very nice ladies – I even saw the photos of the cats the bags were inspired on. Swoooooon!!!!

As we are on the subject of cats: how amazing is this collar? The other side has little hearts too. I nearly died when I saw it and all the cat themed items from Sugarhill Boutique! I’m sure it’ll be selling like hotcakes – all my friends loved it too!

The Zatchels pastel satchel bags… I’d like one of each please, for each day of the working week. they look great and they’re made in the UK!

I think I should also mention Nooki Design. I ended up not taking a photo, which was really silly of me but I got so distracted by the cuteness of their bunny clutches that all rational thoughts were just gone. click on the link and you’ll see what I’m talking about…

I hope you liked this little tour as much as I enjoyed the event.

Have a great weekend!

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  • Reply Tara February 14, 2014 at 09:10

    You took so many lovely snaps! It was really nice to meet you. 🙂 Olivia Burton was definitely one of my highlights, I also loved all the colourful Zatchels – nom!xo

  • Reply Kizzy @ The Dainty Dolls House February 14, 2014 at 11:05

    This looked like a lot of fun!! Loved the Ruga boots, those are so gorgeous, must have some sequinned boots some day!! The Sugarhill Boutique is precious, really loved that as well. Am glad you had a super time doll xx

  • Reply Lady parisienne February 14, 2014 at 12:13

    nice products!

  • Reply pastcaring February 14, 2014 at 18:13

    Looks like a fun day. Love those Ruga boots! Fab final photo too. xx

  • Reply Vix February 14, 2014 at 18:13

    Portugal produces some awesome stuff – you and those glittery boots. there’s some great things, love those leggings too! xxx

  • Reply Ella February 14, 2014 at 18:22

    oh wow so much loveliness, love the pink sparkly boots especially!!!! Fab!

  • Reply Little Miss Joey February 14, 2014 at 18:34

    You look gorgeous!!

  • Reply jocelina February 14, 2014 at 19:49

    Looks there were lots of cool brands present there. I’m a bit of the fence with these type of events because it can be a lot of inspiration or a lot of nothing but I’m loving your highlights 😀
    Love the melissa shoes, lips bags and pastel satchels!

  • Reply amanda go February 14, 2014 at 19:59

    I am overly in love with those lip clutch bags and the heart shoes!! A lovely post, wish I attended just to snoop around now! x

  • Reply Coco February 14, 2014 at 20:21

    Lucky you!!!!!!!!!!! I love those Melissa flats with the coloured hearts on them!
    Coco et La vie en rose
    Coco et La vie en rose on Bloglovin
    Coco et La vie en rose on Facebook

  • Reply Connie* February 15, 2014 at 05:25

    Thanks for the sneak peek. Those prints are delicious. How great that you got to be part of this!

  • Reply Miranda February 15, 2014 at 08:31

    As satchels da Zatchel deixam-me louca, e não é de hoje, aiai!!!

  • Reply Kelly February 16, 2014 at 09:02

    I just died a little when I saw the cat collar.
    I need items like this in my life! Hahaa.
    It all looks amaziiing,

    Kelly from | Day Dreams & Daisy Chains

  • Reply Mariana February 16, 2014 at 13:09

    Que sortuda! Adorei as fotos do evento 🙂


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